Social media is not just a trend. It is here to stay and for a long time. Social media has changed communication all around the world. For many people social media is a part of their daily lives. Social media has become a part of journalism, advertising, politics and even every day conversation. It has evolved rapidly and before we even knew it, we were consumed. Many people think that our society is too caught up in technology and social media gets caught up in that assumption. Social media does not necessarily have a negative effect on people or organizations, but social media is a full-time job. Now the question is: how do you get away from social media? It is not like other jobs where you can take a weeklong vacation, that’s for sure. But there is hope! According to PR Daily, there are four things you can do to make taking time off and managing social media possible.
First, let’s start with a no-brainer; multiple people should have access to all of an organization’s accounts. This means that you should not be the only one with the Login ID and passwords. This sounds like common sense, but some people may not think of this when only one person manages a social media account or even all social media accounts. The article suggested that the head of social media should make a chart listing each social media outlet; Twitter, Facebook, Pinterest, just to name a few, and then specify the Login ID and password for each. It is a very simple idea, but it will be very useful.
Next, PR Daily suggests that we “Set Expectations.” The article simply states that whether you are going on vacation or only going to be out of town for long weekend you should let the social media followers know. Followers and fans are human too so they will understand. Everyone needs to get away every once in a while. Compose a tweet or create a status stating when you leave, when you return and if you will be replying at all while you are away. Details are not necessary. You’re followers and fans will respect the fact that you took the time to notify them of your absence. This tip is probably my favorite of the four because I believe that it is truly effective. Social media is all about conversation and the reason social media is so effective is because it gives organizations the opportunity to interact with fans and customers on a new personal level. You will tell the people in your office that you are going to be on vacation, so why not tell the fans and followers on social media? You interact with these people on a daily basis so they deserve to know what is going on. And it keeps the conversation going at a somewhat personal level.
“Find a backup” is the third tip. The title is self-explanatory; find someone to do your job while you are gone. This is probably what most organizations will do and it is a good idea because it is not really a vacation if you have to check your smartphone or laptop the entire time you are on vacation. Personally, I would not like this because I am a bit of a control freak. It would have to be someone that I really trusted and I knew was capable of representing the organization in the same way that I would.
PR Daily’s last tip is “Have a plan for monitoring.” You can let people know that you will be gone for a few days, but what happens if a crisis occurs? You have to be able to communicate with fans and followers yourself or allow someone else in the organization to do that job. This is a great idea because you never know what is going to happen and in the case of a crisis people want a response and answers immediately.