Lauralee Gilkey

Don’t Hate, Appreciate!

Advertisements

Have you ever noticed when you tell someone your major they do not take you seriously? I deal with this all the time and it is constantly on my mind. Public relations is hard to explain to people if they are not familiar with it, but those people out there that already THINK they know what public relations is are using wrong. Public relations people have a tainted reputation and I am sure that there is some history involved, but it does not seem fair. Society will always remember the bad and rarely the good, but that is the case for everything, not just public relations. Part of the problem is television and the media in general. The media does not create a great image for Public relations professionals and that is why our field is often times considered a joke.

Let’s start with what Public relations professionals really do. Their title says it all; they are responsible for creating and maintain good relations with the public. They must uphold a good reputation for their organization and defend it if it be in jeopardy.  A public relations professional has many roles depending the size of their organization. This doesn’t sound so bad, right?

So now we must ask ourselves, why does PR have such a bad reputation?     It’s because society has preconceived views on PR and just like every other stereotype, it’s not going to change overnight. Thanks to a blog on Social Realist I was able to break down the stereotypes of PR into four categories and here they are:

Society is ignorant to the actual profession of Public Relations. People who have no idea what PR actually is, are the ones creating these stereotypes and feeding into them. It’s hard to defend a profession that is so hated, but I think that society is evolving and one day everyone will understand. But we shouldn’t let it get to us because we know how important our field is to the success of many organizations. One day they will come around!

Sources: Mistaken Stereotype of PR, A Bunch of Sex-Crazed Skirts

Advertisements

Advertisements